@font-face{font-family:Fraunces;src:url('/assets/fonts/Fraunces-normal-300-700-latin.woff2') format('woff2');font-style:normal;font-weight:300 700;font-display:swap}
@font-face{font-family:Fraunces;src:url('/assets/fonts/Fraunces-italic-300-700-latin.woff2') format('woff2');font-style:italic;font-weight:300 700;font-display:swap}
@font-face{font-family:Inter;src:url('/assets/fonts/Inter-normal-400-latin.woff2') format('woff2');font-weight:400;font-display:swap}
@font-face{font-family:Inter;src:url('/assets/fonts/Inter-normal-600-latin.woff2') format('woff2');font-weight:600;font-display:swap}
@font-face{font-family:JetBrains Mono;src:url('/assets/fonts/JetBrainsMono-normal-500-latin.woff2') format('woff2');font-weight:500;font-display:swap}

:root{--ink:#111611;--cream:#f4f0e8;--paper:#fcfaf5;--orange:#f25b35;--sage:#9eae92;--line:rgba(17,22,17,.18);--shell:min(1180px,calc(100% - 40px));--serif:Fraunces,Georgia,serif;--sans:Inter,sans-serif;--mono:'JetBrains Mono',monospace}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--cream);color:var(--ink);font-family:var(--sans);font-size:16px;line-height:1.55;-webkit-font-smoothing:antialiased}
a{color:inherit}
.skip-link{position:fixed;z-index:100;top:8px;left:8px;padding:12px 18px;background:var(--ink);color:white;transform:translateY(-150%)}
.skip-link:focus{transform:none}
:focus-visible{outline:3px solid var(--orange);outline-offset:4px}
.site-header{position:relative;z-index:10;width:var(--shell);min-height:82px;margin:auto;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line)}
.brand{display:inline-flex;align-items:center;gap:10px;min-height:44px;text-decoration:none;font-size:18px;letter-spacing:-.03em}
.brand svg{width:29px;height:29px;fill:none;stroke:currentColor;stroke-width:2.6}
.brand strong{font-family:var(--serif);font-style:italic;font-weight:600}
.header-cta{min-height:44px;display:inline-flex;align-items:center;font:500 11px/1 var(--mono);letter-spacing:.08em;text-transform:uppercase;text-decoration:none;padding:14px 0;border-bottom:1px solid currentColor}
.hero{width:var(--shell);min-height:calc(100svh - 82px);margin:auto;padding:70px 0 78px;display:grid;grid-template-columns:minmax(0,1.1fr) minmax(330px,.9fr);gap:7vw;align-items:center}
.eyebrow,.section-label{margin:0 0 34px;font:500 11px/1.2 var(--mono);letter-spacing:.1em;text-transform:uppercase}
.eyebrow{display:flex;gap:12px;align-items:center}.eyebrow span{width:30px;height:2px;background:var(--orange)}
h1,h2{margin:0;font-family:var(--serif);font-weight:450;letter-spacing:-.052em;line-height:.94}
h1{font-size:clamp(54px,6.7vw,96px);max-width:900px}
h1 em,h2 em{color:var(--orange);font-weight:400}
.hero-lead{max-width:650px;margin:34px 0 0;font-size:clamp(18px,2vw,23px);line-height:1.48;letter-spacing:-.025em}
.hero-actions{margin-top:38px;display:flex;align-items:center;gap:30px;flex-wrap:wrap}.hero-actions p{margin:0;font-size:13px;color:#4d554e}.hero-actions strong{color:var(--ink)}
.button{min-height:54px;padding:16px 20px;display:inline-flex;align-items:center;justify-content:space-between;gap:38px;background:var(--ink);color:white;text-decoration:none;font-weight:600;font-size:14px;transition:transform .2s,background .2s}.button:hover{background:var(--orange);transform:translateY(-2px)}
.hero-object{position:relative;min-height:530px;display:grid;place-items:center}
.plaque-photo{position:relative;z-index:2;width:min(390px,78vw);margin:0;filter:drop-shadow(0 30px 28px rgba(17,22,17,.16));transform:rotate(-2deg);animation:arrive .9s cubic-bezier(.2,.8,.2,1) both}.plaque-photo img{display:block;width:100%;height:auto;border-radius:9px}
.plaque-wrap{position:relative;perspective:1000px}.plaque{position:relative;z-index:2;width:min(330px,72vw);aspect-ratio:1;border:1px solid rgba(17,22,17,.18);border-radius:4px;padding:34px;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;background:rgba(252,250,245,.88);box-shadow:0 30px 80px rgba(17,22,17,.14),inset 0 0 0 9px rgba(255,255,255,.38);backdrop-filter:blur(8px);transform:rotateY(-7deg) rotateX(4deg);animation:arrive .9s cubic-bezier(.2,.8,.2,1) both}
.plaque:before,.plaque:after{content:"";position:absolute;width:7px;height:7px;border:1px solid rgba(17,22,17,.2);border-radius:50%;top:14px}.plaque:before{left:14px}.plaque:after{right:14px}
.plaque-kicker{font:500 9px var(--mono);letter-spacing:.12em;text-transform:uppercase}.stars{margin-top:18px;color:var(--orange);letter-spacing:4px}.plaque strong{margin-top:8px;font:500 31px var(--serif);letter-spacing:-.04em}.plaque p{font-size:13px;line-height:1.4}.plaque small{font:500 8px var(--mono);letter-spacing:.08em;text-transform:uppercase}
.scan-row{display:flex;align-items:center;gap:24px;margin:8px 0 17px}.qr{position:relative;width:70px;height:70px;background:repeating-linear-gradient(0deg,transparent 0 7px,rgba(17,22,17,.08) 7px 8px),repeating-linear-gradient(90deg,transparent 0 7px,rgba(17,22,17,.08) 7px 8px)}.qr i{position:absolute;width:22px;height:22px;border:5px solid var(--ink)}.qr i:nth-child(1){top:0;left:0}.qr i:nth-child(2){top:0;right:0}.qr i:nth-child(3){bottom:0;left:0}.qr b{position:absolute;width:8px;height:8px;background:var(--ink)}.qr b:nth-of-type(1){left:31px;top:31px}.qr b:nth-of-type(2){right:6px;bottom:7px}.qr b:nth-of-type(3){right:20px;bottom:24px}.qr b:nth-of-type(4){left:35px;bottom:5px}.qr b:nth-of-type(5){right:4px;top:32px}.nfc{width:47px;fill:none;stroke:var(--ink);stroke-width:2;stroke-linecap:round}
.plaque-shadow{position:absolute;width:78%;height:30px;background:rgba(17,22,17,.2);filter:blur(18px);left:15%;bottom:-22px;transform:rotate(-4deg)}
.object-note{position:absolute;font:500 9px var(--mono);letter-spacing:.08em;text-transform:uppercase}.object-note--top{top:5%;right:0}.object-note--bottom{bottom:5%;left:0}.object-note:before{content:"";display:inline-block;width:22px;height:1px;background:currentColor;vertical-align:middle;margin-right:8px}
.pain,.flow,.faq{width:var(--shell);margin:auto;padding:120px 0}
.section-label{display:flex;align-items:center;gap:14px}.section-label span{width:32px;height:32px;border:1px solid var(--line);display:grid;place-items:center;font-size:9px}
.pain-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:8vw}.pain h2,.flow h2,.faq h2,.report h2{font-size:clamp(45px,5.8vw,78px)}
.pain-copy{font-size:20px;line-height:1.55}.pain-copy>p:first-child{margin:0}.callout{margin:48px 0 0;padding:25px 0 0;border-top:1px solid var(--ink)}
.outcomes{background:var(--ink);color:white;padding:120px max(20px,calc((100vw - 1180px)/2))}.section-label--light span{border-color:rgba(255,255,255,.25)}.outcomes-head{display:grid;grid-template-columns:1.25fr .55fr;align-items:end;gap:8vw;margin-bottom:70px}.outcomes h2,.offer h2{font-size:clamp(52px,7vw,96px)}.outcomes-head>p{margin:0;color:#b7bdb8;font-size:16px}
.outcome-list{border-top:1px solid rgba(255,255,255,.2)}.outcome-list article{display:grid;grid-template-columns:55px 1fr auto;gap:25px;padding:34px 0;border-bottom:1px solid rgba(255,255,255,.2);align-items:start}.number{font:500 10px var(--mono);color:var(--orange)}.outcome-list h3{font:500 clamp(23px,2.6vw,34px) var(--serif);letter-spacing:-.03em;margin:0}.outcome-list p{margin:9px 0 0;color:#b7bdb8;max-width:720px}.result-tag{font:500 9px var(--mono);letter-spacing:.1em;border:1px solid rgba(255,255,255,.3);padding:8px 10px}
.flow-layout{display:grid;grid-template-columns:.9fr 1.1fr;gap:10vw}.flow-intro>p{max-width:520px;margin:32px 0 0;font-size:17px}.steps{list-style:none;margin:0;padding:0;border-top:1px solid var(--ink)}.steps li{display:grid;grid-template-columns:52px 1fr;gap:18px;padding:26px 0;border-bottom:1px solid var(--line)}.steps li>span{width:38px;height:38px;background:var(--orange);color:white;border-radius:50%;display:grid;place-items:center;font:500 11px var(--mono)}.steps strong{font:500 28px var(--serif)}.steps p{margin:4px 0 0;color:#5f675f}
.report{width:var(--shell);margin:0 auto 120px;padding:80px;display:grid;grid-template-columns:1fr .9fr;gap:8vw;background:#d9e0d2}.report-card{position:relative;align-self:center;background:var(--paper);box-shadow:0 26px 70px rgba(17,22,17,.13);padding:28px;transform:rotate(-1.5deg)}.report-top{display:flex;justify-content:space-between;padding-bottom:16px;border-bottom:1px solid var(--line);font:500 8px var(--mono);letter-spacing:.08em}.report-main{padding:30px 0;display:grid;grid-template-columns:.7fr 1.3fr;align-items:end;gap:20px}.report-main small{display:block;font:500 8px var(--mono)}.report-main strong{display:block;font:500 68px var(--serif);line-height:1}.trend{font-size:9px;color:#4f624d}.bars{height:110px;display:flex;align-items:end;gap:7px;border-bottom:1px solid var(--ink)}.bars i{flex:1;background:var(--orange);height:30%}.bars i:nth-child(2){height:45%}.bars i:nth-child(3){height:37%}.bars i:nth-child(4){height:68%}.bars i:nth-child(5){height:56%}.bars i:nth-child(6){height:76%}.bars i:nth-child(7){height:90%}.report-bottom{display:flex;gap:18px;padding-top:16px;border-top:1px solid var(--line);font-size:9px}.report-bottom p{margin:0}.report-bottom span{display:inline-block;width:7px;height:7px;background:var(--orange);border-radius:50%;margin-right:4px}.report-bottom p+ p span{background:var(--sage)}.illustrative{display:block;margin-top:18px;font:500 7px var(--mono);text-transform:uppercase;color:#737973}.report-copy>p{font-size:18px}.report-copy ul{list-style:none;padding:0;margin:30px 0 0;border-top:1px solid rgba(17,22,17,.25)}.report-copy li{padding:10px 0;border-bottom:1px solid rgba(17,22,17,.25);font-size:14px}.report-copy li:before{content:"↗";margin-right:10px;color:var(--orange)}
.offer{padding:120px max(20px,calc((100vw - 1180px)/2));background:var(--orange);color:white}.offer-heading{max-width:900px;margin-bottom:60px}.offer h2 em{color:var(--ink)}.offer-card{background:var(--ink);padding:42px}.offer-name{display:flex;align-items:end;justify-content:space-between;gap:20px;padding-bottom:24px;border-bottom:1px solid rgba(255,255,255,.2)}.offer-name p{margin:0;font:500 11px var(--mono);letter-spacing:.1em}.offer-name span{color:#aeb4af;font-size:13px}.offer-items{display:grid;grid-template-columns:1fr 1fr;gap:0 50px;padding:30px 0}.offer-items ul{list-style:none;margin:0;padding:0}.offer-items li{padding:12px 0;border-bottom:1px solid rgba(255,255,255,.12)}.offer-items li span{color:var(--orange);margin-right:10px}.price{display:flex;align-items:end;justify-content:space-between;gap:30px;padding:34px 0}.price strong{font:500 clamp(70px,10vw,130px)/.8 var(--serif);letter-spacing:-.06em}.price span{font:500 12px var(--mono);margin-left:10px}.price p{margin:0;color:#aeb4af}.button--cream{width:100%;background:var(--cream);color:var(--ink);font-size:16px;padding:20px 24px}.offer-note{text-align:center;color:#aeb4af;font-size:12px;margin:16px 0 0}
.faq{display:grid;grid-template-columns:.75fr 1.25fr;gap:10vw}.questions{border-top:1px solid var(--ink)}.questions details{border-bottom:1px solid var(--line)}.questions summary{list-style:none;cursor:pointer;min-height:72px;display:flex;align-items:center;justify-content:space-between;gap:20px;font-weight:600}.questions summary::-webkit-details-marker{display:none}.questions summary span{font:300 25px var(--serif);transition:transform .2s}.questions details[open] summary span{transform:rotate(45deg)}.questions details p{margin:0 40px 24px 0;color:#596059}
.final-cta{width:var(--shell);margin:0 auto 20px;padding:100px 20px;text-align:center;background:var(--paper);border:1px solid var(--line)}.final-cta .eyebrow{justify-content:center}.final-cta h2{font-size:clamp(46px,6.5vw,90px)}.final-cta .button{margin-top:42px}
footer{width:var(--shell);margin:auto;min-height:120px;display:flex;align-items:center;justify-content:space-between;gap:20px;font:500 10px var(--mono);text-transform:uppercase}.brand--footer{text-transform:none;font:400 18px var(--sans)}
@keyframes arrive{from{opacity:0;transform:translateY(24px) rotateY(-7deg) rotateX(4deg)}to{opacity:1;transform:translateY(0) rotateY(-7deg) rotateX(4deg)}}

@media(max-width:800px){
  :root{--shell:calc(100% - 30px)}
  .site-header{min-height:70px}.brand{font-size:16px}.brand svg{width:25px}.header-cta{font-size:9px}
  .hero{min-height:auto;padding:58px 0 80px;grid-template-columns:1fr;gap:58px}.hero-copy{display:flex;flex-direction:column}.eyebrow,.section-label{margin-bottom:26px}h1{font-size:clamp(49px,14.5vw,75px)}.hero-lead{font-size:18px}.hero-actions{align-items:stretch;flex-direction:column}.hero-actions .button{width:100%}.hero-actions p{text-align:center}.hero-object{min-height:390px}.object-note--top{top:0}.object-note--bottom{bottom:0}.plaque-photo{width:min(310px,79vw)}.plaque{width:min(280px,75vw);padding:28px}.plaque strong{font-size:27px}
  .pain,.flow,.faq{padding:80px 0}.pain-grid,.flow-layout,.faq{grid-template-columns:1fr;gap:48px}.pain h2,.flow h2,.faq h2,.report h2{font-size:clamp(43px,12vw,64px)}.pain-copy{font-size:18px}
  .outcomes,.offer{padding:80px 15px}.outcomes-head{grid-template-columns:1fr;gap:28px;margin-bottom:48px}.outcomes h2,.offer h2{font-size:clamp(48px,13vw,68px)}.outcome-list article{grid-template-columns:34px 1fr;gap:14px;padding:26px 0}.result-tag{grid-column:2;justify-self:start}.outcome-list h3{font-size:27px}
  .flow-layout{gap:50px}.steps strong{font-size:25px}
  .report{width:100%;margin-bottom:80px;padding:70px 15px;grid-template-columns:1fr;gap:60px}.report-card{padding:22px}.report-main strong{font-size:58px}.report-bottom{display:grid}.report-copy{width:var(--shell);margin:auto}.report-copy .section-label{margin-top:5px}
  .offer-card{padding:26px 20px}.offer-name{display:block}.offer-name span{display:block;margin-top:8px}.offer-items{grid-template-columns:1fr;padding-bottom:20px}.price{align-items:flex-start;flex-direction:column}.price strong{font-size:86px}.price p br{display:none}.button--cream{gap:15px;text-align:left}
  .final-cta{width:calc(100% - 20px);padding:75px 20px}.final-cta h2{font-size:clamp(42px,12vw,64px)}.final-cta .button{width:100%}
  footer{padding:35px 0;min-height:160px;align-items:flex-start;flex-direction:column}footer p{margin:0}
}
@media(min-width:801px) and (max-width:1100px){.hero{grid-template-columns:1fr .75fr}.plaque{width:290px}.report{padding:55px}.outcomes,.offer{padding-left:35px;padding-right:35px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}}
@media print{.site-header{position:static}.button{border:1px solid currentColor}.hero{min-height:auto}.offer,.outcomes{background:white;color:black}.offer-card{background:white;color:black;border:1px solid black}}

/* NFC sales clarity: report and offer refinement */
.report-card{padding:30px 32px}
.report-intro{display:flex;justify-content:space-between;align-items:baseline;gap:18px;padding:20px 0 24px;border-bottom:1px solid var(--line)}
.report-intro strong{font:500 24px/1 var(--serif);letter-spacing:-.03em}
.report-intro span{font-size:11px;color:#596059;text-align:right}
.report-kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;padding:24px 0 20px}
.report-kpis>div{min-width:0;padding-right:12px;border-right:1px solid var(--line)}
.report-kpis>div:last-child{border-right:0;padding-right:0}
.report-kpis small{display:block;font:500 8px/1.2 var(--mono);letter-spacing:.08em;min-height:20px}
.report-kpis strong{display:block;margin-top:8px;font:500 clamp(38px,5vw,58px)/.85 var(--serif);letter-spacing:-.06em}
.report-kpis .trend{display:block;margin-top:9px;font-size:9px;line-height:1.3;color:#52604f}
.report-chart{border-top:1px solid var(--line);padding-top:18px}
.chart-label{display:block;font:500 8px var(--mono);letter-spacing:.08em;margin-bottom:12px}
.report-chart .bars{height:95px;display:flex;align-items:end;gap:7px;border-bottom:1px solid var(--ink)}
.report-chart .bars i{flex:1;background:var(--orange);height:28%}.report-chart .bars i:nth-child(2){height:42%}.report-chart .bars i:nth-child(3){height:36%}.report-chart .bars i:nth-child(4){height:62%}.report-chart .bars i:nth-child(5){height:54%}.report-chart .bars i:nth-child(6){height:78%}.report-chart .bars i:nth-child(7){height:88%}
.chart-days{display:flex;gap:7px;margin-top:7px}.chart-days b{flex:1;text-align:center;font:500 8px var(--mono);color:#6c736c}
.report-funnel{display:flex;align-items:center;justify-content:space-between;gap:8px;margin-top:22px;padding-top:16px;border-top:1px solid var(--line);font:500 8px var(--mono);letter-spacing:.08em}.report-funnel b{color:var(--orange);font-size:14px}
.report-copy>p{max-width:520px}.report-copy li strong{font-weight:600;color:var(--ink)}
.offer-card .price p strong{font-weight:600;color:white}
.offer-note{max-width:680px;margin-left:auto;margin-right:auto}
@media(max-width:800px){.report-card{padding:24px 20px}.report-intro{display:block}.report-intro span{display:block;margin-top:8px;text-align:left}.report-kpis{gap:8px}.report-kpis>div{padding-right:8px}.report-kpis small{font-size:7px}.report-kpis strong{font-size:42px}.report-kpis .trend{font-size:8px}.report-chart .bars{height:78px}.report-funnel{font-size:7px}.offer-card .price p strong{display:inline}}

/* Full sales path: two clear choices at every decision point */
.header-actions{display:flex;align-items:center;gap:20px}.header-cta--buy{color:var(--orange);border-color:var(--orange)}.header-cta--whatsapp{font-size:10px}
.hero-actions .button--outline,.final-actions .button--outline{background:transparent;color:var(--ink);border:1px solid var(--ink)}.hero-actions .button--outline:hover,.final-actions .button--outline:hover{background:var(--ink);color:#fff}
.offer-actions{display:grid;grid-template-columns:1.3fr .7fr;gap:12px}.offer-actions .button{width:100%;min-width:0}.button--outline-light{background:transparent;color:var(--cream);border:1px solid rgba(244,240,232,.55)}.button--outline-light:hover{background:var(--cream);color:var(--ink)}
.offer-items li strong{font-weight:600;color:#fff;margin-right:4px}
.offer-card .price{align-items:center}
.offer-card .price p{max-width:285px;line-height:1.38}
.offer-card .price .price-term{display:inline-block;margin:0 0 5px;font:500 10px var(--mono);letter-spacing:.1em;color:#fff}
.offer-note{max-width:760px;margin-left:auto;margin-right:auto}.report-card>.illustrative{margin-top:16px;font-size:8px;line-height:1.35}
.final-actions{display:flex;justify-content:center;gap:14px;flex-wrap:wrap;margin-top:42px}.final-actions .button{margin-top:0}
@media(max-width:800px){.header-actions{gap:10px}.header-cta--whatsapp{font-size:8px}.offer-actions{grid-template-columns:1fr}.final-actions{flex-direction:column;align-items:stretch}.final-actions .button{width:100%}}
